Wednesday, February 14, 2007

(RED)






Also: Spend and destroy, Fact 1, Fact 2

Social marketing ::= Use business techniques to create good.
(RED) ::= Create a (global) brand that other brands can wrap around their brand to profit from social marketing. Split the profits 50/50: 50 go to AIDS projects in Africa 50 to GAP, for example:

My next design school project is all about that. Starting today.

1 comment:

Georg said...

Penelope is gone... bye. Haussegen hing schief! :-}